Behavior analysis is a natural-science approach to understanding the behavior of individuals. Behavior analysts place special emphasis on studying factors that reliably influence behavior, an emphasis that works well when the goal is to acquire adaptive behavior or ameliorate problem behavior. The science of behavior analysis has made discoveries that have proven useful in addressing socially important behavior such as drug taking, healthy eating, workplace safety, education, and the treatment of developmental disabilities (e.g., autism spectrum disorder).
What is Behavior Analysis?
Behavior Analyst Certification Board (BACB): An Overview